Exhibitions and events are valuable for businesses, because they allow face-to-face communication and offer opportunities for networking. Exhibitions enable you to meet plenty of people that matter to your business in one place, including existing customers, new prospects, suppliers, advisers, investors, competitors and key figures in your industry. Exhibitions come in all shapes and sizes, but the two main types are consumer shows and trade fairs. There are events for every sector and profession, and

2018 has become a memorable year for the exhibition and business events industry around the world – with much of the attention on M&A, on changing event formats or “festivalisation”, and on a changing global landscape. As every year, the UFI team has used our association’s Global Congress as well as many separate conversations all around the world to isolate and identify the core themes that we feel will impact the global exhibition industry in